O PAPEL DOS MEDIAS NO AMBIENTE

Communication is seen as an indispensable tool, since it allows establishing close contact with your audience and making yourself known, as well as your products / services and, thus, achieving a good image and reputation, indispensable for the success. Communicating in a strategic way (guided by specific and general objectives), they are able to win more easily the confidence of consumers who, in turn, become loyal to the brand / product. However, it is not only product and service companies that invest in communication. There are other organizations that operate in areas of public interest (such as health, environment, etc.) and whose objectives are centered on information, education and awareness of the population with a view, for example, to changing behaviors, in order to improve quality of life and general well-being as a strategy for changing behavior in society with a coherent and consistent communication strategy, adapting the chosen messages and target audiences Today's meeting aimed to train journalists on environmental matters on all to promote the need for journalistic inclusion in environmental matters with a central objective on PCBs: Formation process, its physical and chemical characteristics, and the handling process.
Keywords: strategic communication; behavior change:, Save Man and the environment from POPs

A comunicação é vista como uma ferramenta indispensável, uma vez que permite estabelecer um contacto próximo com o seu público e dar-se a conhecer, bem como aos seus produtos/serviços e, assim, conseguir alcançar uma boa imagem e reputação, indispensáveis para o sucesso. Comunicar de forma estratégica (orientadas por objectivos específicos e gerais), conseguem conquistar com maior facilidade a confiança dos consumidores que, por sua vez, se tornam fiéis à marca/producto . No entanto, não são só as empresas de produtos e serviços que investem em comunicação. Existem outras organizações que actuam em áreas de interesse público (como as áreas da saúde, ambiente, etc.) e cujos objectivos se centram na informação, educação e sensibilização da população com vista, por exemplo, à alteração de comportamentos, no sentido de melhorar a qualidade de vida e o bem-estar geral como estratégica na alteração de comportamentos na sociedade com uma estratégia de comunicação coerente e consistente, adaptando as mensagens e os públicos-alvo escolhidos O encontro de hoje teve como objectivo capacitar os Jornalistas sobre materias ambientais sobre tudo promover a necessecidade de inclusão jornalistica nos assuntos ambientais com objectivo central sobre os PCBs : Processo de formação ,suas caracteristicas fisicas e quimicas,e o processo de manuseamento .
Palavras-chave: comunicação estratégica; alteração de comportamentos :, Salvar o Homem e meio ambiente dos POPs#MEDIA

CASSAVA ARTISANAL PROCESSING MAHUBO FARM

Cassava is the principal starch in Mozambique, at 30 percent of calories. It can be stored unharvested up to 30 months, but fresh cassava lasts only 3 days once harvested. Most processing in Mozambique is artisanal, to eliminate cyanogenic glycosides in the 90 percent of production from pest resistant bitter varieties. Only 6 percent of production in 2011 was used commercially for non-food, two-thirds for feed and one-third for starch. Low levels of productivity for cassava compared to elsewhere and poor transportation are the main barriers to the development of a processing industry. Unit costs of production range from USD 0.09 to USD 0.30 U.S. cents per kg. Producers would need to achieve 15 tons/hectare to be commercially viable, compared to average yields between 5 and 9 tons/hectare in Mozambique. Actions recommended include: adoption of a "Master Plan "; time-limited subsidies for industrial High Quality Cassava Flour, ethanol, and starch; a network of service providers to operate in smallholder areas to deliver improved inputs and extension; promotion of farmers’ associations for better access to service providers; research on pest control in sweet varieties; greater availability of global market intelligence; capacity-building for processing; and introduction of legal norms to prevent processors from polluting. Source:  "“Costa, Carlos; Delgado, Christopher. 2019. The Cassava Value Chain in Mozambique. Jobs Working Paper ; No. 31. World Bank, Washington, DC. © World Bank. https://openknowledge.worldbank.org/handle/10986/31754 License: CC BY 3.0 IGO.”

The pic bellow are from our cassava farm :plated last November (2018) and harvested August (2019)

Project DeEliminacao de oles PCB contidos em transformadores e eliminacao de condensadores Que conteham PCBs

Today we had a presentation with the Private, Government , Academia ,NGO , Civil Society Organization on the topic of how to end PCBs by the year 2025

Paris Agreement Implementation

Paris Agreement implementation in Mozambique by Mrs. COP Paris 

Madam Segolene Royal

AFSD Team Building

AFSD Team Building in Matola, Mozambique

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Food Security in Action

Our Veggie Garden starting to take shape

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EcoTorism

Conservation Areas